Our Story

Hello and welcome to Olie Neela

Our story begins in 2017. At that time, my two-month-old daughter had her first eczema flare-ups. We barely knew what it was…

We went through endless unexplained outbreaks, tried to avoid all kinds of foods, used only natural detergents and organic shower gels… without results. We tried all the creams prescribed at the time without lasting effect.

The patches returned painful along with the itching. Her skin was also very dry. And of course, there were many sleepless nights. When she was 18 months old, we had tried almost everything… in vain. In 2018, exhausted and desperate, I decided to make a balm to soothe her. Unknowingly, the first formula of Olie Neela, the Magic Balm, was born.

With this first balm, accompanied by a massage oil before baths, the patches began to fade little by little. Her skin was still dry but no longer in distress and visibly healing.

Then 2020 came, triggered by stress, her eczema returned more severe along with the itching.

I spent several more months researching. The balm’s composition was improved and enriched, then developed into a light cream. Not only did my daughter regain patch-free skin, but for the first time it was moisturized and soft. This time it was not just our family, but dozens of people who tested and approved it. (Discover the testimonials)

As a chemical engineer, passionate about natural cosmetics, the idea of launching my own cosmetics brand had always been in the back of my mind but it was never the right time. In 2020, when I saw the incredible effects of the magic balm on my daughter and the feedback from our first testers, I decided to take the plunge.

Olie Neela was born. Olie means oil in Danish, and Neela is derived from my daughter’s name.

As a mother, I know the headache it can be to find something simple, wholesome but also effective to soothe and comfort suffering skin.

There are many natural cosmetics brands but finding natural cosmetics that are targeted is much more difficult. As for traditional dermocosmetic brands, their formulas often contain questionable ingredients.

At Olie Neela we make no compromises: Wholesome, effective formulas suited for the family—we offer you all this at once.

Moreover, if after 30 days you see no improvement in your skin’s condition, you can send us back your products and we will exchange or refund them directly.

In 2022 the Olie Neela family grew with a range for the face.

At Olie Neela we do not use chemical ingredients (neither a bit doubtful, nor not quite safe, nor waiting-to-be-banned-but-allowed-for-now).

The proof: All our products are tested by us, our children, and our friends for several months before being put on the market.